How to become a Crowd-Puller as a Young CPG Company?

The real opportunity for the CPG sphere lies beyond Marketing. Yes. There’s more than just blueprinting a great marketing strategy and optimizing your sales funnel. Let me start by answering a lead-in question, “What is CPG?”. The acronym CPG stands for Consumer Packaged Goods. It is an industry term for merchandise that customers use up and […]

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The Art of Storytelling for Brands

Centuries and centuries of listening to stories has given the art of storytelling some inexplicable power. A good story can convey a message, vehemently inspire or ignite a fire within your audience. The art of storytelling has evolved from simple bedtime stories to brand narratives. Erratically the brand narratives even have the power to convert […]

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The One Thing Every Successful Person Has in Common

Anyone who has tried to hop on a personal, professional or a financial goal is familiar with this voice of the inner critic — the one that says things like “maybe you should think better,” “this is a stupid idea,” or “nothing will ever work out.”. It’s hard to quiet that voice because it speaks […]

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Why Most Startups Get Branding Wrong (and How to Fix It)

A lot of time, energy, money, and caffeine goes into launching a startup.  It’s a struggle, even painful at times. Countless hours go into the venture, fueled by an electric mix of excitement, anxiety, anticipation, and fear. It feels like your entire future hangs in the balance as you give 110% towards launching the company, […]

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Elements for a Successful Digital Growth Strategy

Developing a successful Digital Strategy is a massive process in which a structured approach walks together with agile developments and constant experimentation. The question remains: how to balance these two contrasting yet needed elements? Here are three essential elements to develop a results-oriented strategy: 1. Growth Framework The first essential step for a successful growth […]

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Case Study: Lenskart- Marketing Strategies of Fastest Growing Eyewear Brand

Lenskart is India’s one of the biggest eyewear company. It was founded in 2010 by Peyush Bansal. Lenskart is India’s first eyewear online portal that offers an excellent service of providing eyeglasses and lenses. After becoming the number one online store for eyewear in India Lenskart has also started offline stores throughout the country. Lenskart […]

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